The latest global food trends by location, age, and gender
Lifestyle
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1:30 PM on Wednesday, March 25
By Locke Hughes for Oura, Stacker
The latest global food trends by location, age, and gender
While health is influenced by individual actions, those decisions don’t always happen in a vacuum. Food choices, in particular, are often shaped by a myriad of external factors. Cultural backgrounds, local traditions, and community environments all play a role in what people put on their plates.
To get a better look at these patterns, Oura looked at de-identified, aggregate data to better understand its members’ dietary habits. From jacket potatoes in the U.K. to pierogies in Canada, the data showed that people’s eating choices are significantly influenced by their location, age, and even gender.
Methodology
For this analysis, Oura’s data science team looked at millions of meals logged from May 2025 through February 2026 across English-speaking countries. Rather than look at the top-ranking foods (which would be common foods like “chicken,” “eggs,” or “banana”), a "lift" analysis was used.
This identifies foods that appear much more frequently in a specific group (like a country or state) compared to the global average. These are the "unique" identifiers—the flavors that make a region or demographic stand out.
Global Delicacies
Around the world, Oura members are staying hydrated, focusing on their protein intake, and enjoying cultural classics. But the specific types of food chosen vary greatly depending on where our members are located.
- United Kingdom: In the U.K., "jacket potatoes," or baked potatoes topped with beans, tuna, or cheese, are among the most unique meals logged. Also high on the list: Greggs Sausage Roll, a quintessential British snack made with sausage meat and crisp, golden puff pastry.
- Australia: Members Down Under have a very specific coffee culture. You won't find many "drip coffees" here; instead, the long black and almond latte are the standout choices, often paired with the Aussie delicacy, Vegemite on toast.
- Canada: Canadians show a love for hearty staples like poutine and pierogies, but they also lead the pack in health-conscious hemp hearts.
- United States: The U.S. data reflects a mix of convenience and regional influences, with Chick-fil-A Chicken Minis, cheese tamales, and Chipotle Bowls showing the highest unique frequency.
State-by-State Selections
The data for individual U.S. states reads like a culinary road trip.
- Texas: Members in Texas are keen on the kolache (a fruit or meat-filled pastry) and breakfast tacos.
- Louisiana: No surprises here—gumbo, boudin, and king cake are the distinct markers of the Bayou State.
- Hawai'i: The fusion of cultures is evident with Spam musubi and Portuguese sausage topping the charts.
- New York: Members in the Empire State are uniquely logging grandma pizza and bagels with scallion cream cheese.
- Wisconsin: The Dairy State lives up to its name, with cheese curds and string cheese landing high on the “lift” list.
- Washington: This coastal state’s unique logs are hyperlocal and health-conscious, including Rainier cherries, oatmilk lattes, chai, and pad see ew.
The Generational Divide
As the members move through different life stages, their plates and palates seem to change as well.
- Ages 18-24: It’s no secret that Gen Z loves to hop on a trend. Vodka pasta, Starbucks Refreshers, and energy drinks define their unique logs.
- Ages 45-54: There is a shift toward longevity and a focus on supplements in these years, as choices such as collagen protein, creatine, and greens powders become much more distinct in this age bracket.
- Ages 65+: In the “golden years,” the focus seems to shift to digestive health and classic staples. Prunes have the highest lift in this group, alongside shredded wheat and decaf coffee.
Gender Differences
The unique logs for women are dominated by functional wellness: spearmint tea, matcha, and cottage cheese with mustard (a viral trend that seems to have staying power).
Conversely, the top unique logs for men lean heavily into social rituals and recovery: Bourbon, Scotch, and craft beer appear frequently, alongside whey protein shakes.
This story was produced by Oura and reviewed and distributed by Stacker.
